Whole-Person Care, Close to Home
Bay Counseling & Wellness is part of Bay Wellness Group—an integrated clinic in Panama City Beach combining counseling, psychiatry, primary care, and walk-in urgent care under one roof.
How We Started (2021)
I founded Bay Counseling & Wellness, LLC in 2021 to more directly impact the care I provide—without the bureaucracy of a large system getting in the way. What began as a single office I shared 2½ days a week on Richard Jackson Blvd quickly grew as the community asked for more access and coordination.
Founder: Jonathan G. Rollins, MS, LMHC, CCMHC—Licensed Mental Health Counselor, U.S. Army Veteran, and Purple Heart Recipient.
Growing Into Integrated Care
Patients told us they wanted care that connects the dots—mind and body. We listened and expanded step by step:
2024: Added Psychiatry for evaluations and medication management.
October 2025: Added Primary & Urgent Care (walk-in, same-day) to complete the circle of care.
Today, your therapist, psychiatric provider, and medical provider can coordinate seamlessly so you don’t repeat your story or juggle multiple offices.
What We Believe
Whole-person: Mental and physical health are inseparable.
Evidence-based: CBT, solution-focused approaches, trauma-informed care, and guideline-based medical practice.
Accessible: Same-/next-day options, walk-in urgent care, insurance accepted.
Local & Veteran-led: Rooted in Bay County values of service, teamwork, and integrity.
Meet the Team
Our multidisciplinary team includes licensed therapists (LMHC), psychiatric providers, and medical clinicians working together.
Counseling & Psychiatry: Bay Counseling & Wellness
Primary & Urgent Care: Provided by Amanda Worthington, FNP, PLLC within Bay Wellness Group